Channel Ident Evaluation

The task was to get into groups and create an ident for CWC. Firstly, we made three mind maps of ideas for the concept of the ident. We then created a video pitch of the overall concept and one of my team mate presented it to the class.

At first we wasted some time because we weren't really sure how to end the ident, whether to carve out the logo onto the molded plasticine or mold the the letters of the logo, but as soon as we were focused on what to do, we started making used of the time we had.

I think i fulfilled my role very well because i helped out with the planning of the concept for the ident, but i could have improved on my role if i had participated more in the making of the ident. Because i was not sure what my team mates were doing. I guess, i should have communicated more with them and gotten more involved with my group.

For the ident we chose claymation animation and used plasticine to make the ident, though it was kind of difficult at first because the plasticine was too hard to mold,  but once it was heated down, it was flexible and easy to mold into those tiny little balls that came together as one.
 The whole idea of the balls coming as one, and are in  different colors is  to show "diversity" as they are many different races at CWC etc.

Based on the feedback our idents received, i think that our ident answered the creative brief very well, because the ident is very creative and humorous.  Also, the music also connected well with the ident It also initiated the purpose of the task that was set.  As a group we managed to fulfil all the aspects of the brief because the ident is around 30 add seconds long.  It has reflected the style, branding and attitude of CWC, seen as our idea involved 7 colored balls coming together as one to demonstrate diversity. And at CWC they're are various races in which those colored balls represent.  The ident also includes the original logo for the college, and colors used are the same as those of the logo.

There were a few areas of the project that didn't work very well, though we had it all planned out step by step. When all the colored balls came together to form the splat, it looked really disgusting on camera. It was a little difficult to carve out the logo, also we only had one opportunity to do it because all the colors were together and would be hard to separate.

I am most proud of the way we managed to organize our task and the fact that we kept all the colored balls in place throughout, so that it could be recorded. Even though it was meant to be in stop motion, which it is, it felt like we were making a movie or something of that matter. In the end it looked like it was done professionally which was what we were aiming for.

 Overall i think we did well in creating such a humorous and creative piece of work. I really enjoyed working on this project because i had the opportunity to such off my creative side.