Channel idents are introduction to a channel usually before a progamme or show comes on in order to captivate the viewers mind because of its unique identification. It helps the audience to make their decision on what to watch on the Television. Channel idents are created by the marketing department, these individual put in plenty of effort and money in order to create an ident that locks in the audience. Using voice overs to remind viewers of upcoming programs, show etc and, or even ones they might have missed and the locations where they may be found. Channel idents allows channel to be recognized easily and quickly, to guide viewers on making them on of their favorites. They aim to be in the top five favorite channels. Channel ident also gives a strong visual representation of channels. For example, E4 is aimed at 14-30 majority girls but also boys, For all sexual orientation be
cause of the characters used in their show. Like say for example, in HollyOaks they are straight, gay, bi sexual and transgender character portrayed. It is also for entertainment, hence show like Friends, The Big Bang Theory etc.
Physical characteristics
All channel idents have a logo at the end to promote instant public recognition
Music usually with no narration that would conflict with one of the key reasons for idents which is to see it visually.
The Use Of Color that is reinforcing their brand with in their idents. A certain color can right away tells you who their target audience is.
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