Friday, 24 February 2012
Comparison between two idents ( BBC One and BBC Two
The BBC One ident "Capes 2008" captures the viewers mind. The "O" in this ident is the BBC One's recognition. It represents Unity as we see all these cyclist in different colors coming together forming one big circle which represents the world. It also conveys that BBC One it is for one nation as a whole including race, age, ethnicity, sexual orientation etc. There are no boundaries, there is something for everyone to see from Cbeebies for kids to the news which is mainly for everyone. The ident shows a very bad weather when everyone is apart and sunshine once everyone is together which evokes that BBC One creates a brighter world for everyone when they all come together and work as one. It is aimed at Everyone by showing all kinds of programs, so that children and adults can watch it as a family channel. For Example, they show programs like Cbeebies, CBBC, Dramas, Fundraisers, sports, news, reality and family shows like Nature shows, talk shows etc.
The BBC One ident is very realistic because it uses real people, real weather etc whereas, BBC 2's ident is unrealistic because it uses a Zeotrope Historical look to the future which we all know is impossible seen as no one has the power to see what the future holds or tell what the past was like and it is animated. It shows Space ships moving inside the number two as thought the number has magical powers to make space ships fly. It is not aimed at everyone, although they try very hard to follow in the footstep of the BBC one. It is aimed at the older generation who might recognize the victorian device called the Zoetrope. The BBC one Idents has its own significant music, so without seeing the actually ident you right away can tell just by hearing its music, whereas the BBC Two idents changes the music each time a new ident is created, so it is unrecognizable by just its music, You would have to watch it to know its BBC Two.
Overall, I think the BBC One Ident is the best it brings everyone together, It has different color that represent different race, Ethnicity, Religion etc coming together forming this one big circle ( the world) illustrating that the BBC One makes the world spins on its Axis.
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