Comparison between two idents ( BBC One and BBC Two

The BBC One ident "Capes 2008" captures the viewers mind. The "O" in this ident is the BBC One's recognition. It represents Unity as we see all these cyclist in different colors coming together forming one big circle which represents the world.  It also conveys that BBC One  it is for one nation as a whole including race, age, ethnicity, sexual orientation etc. There are no boundaries, there is something for everyone to see from Cbeebies for kids to the news which is mainly for everyone. The ident shows a very bad weather when everyone is apart and sunshine once everyone is together which evokes that BBC One creates a brighter world for everyone when they all come together and work as one. It is aimed at Everyone by showing all kinds of programs, so that children and adults can watch it as a family channel. For Example, they show programs like Cbeebies, CBBC, Dramas, Fundraisers, sports, news, reality and family shows like Nature shows, talk shows etc.

The BBC One  ident is very realistic because it uses real people, real weather etc whereas, BBC 2's ident is unrealistic because it uses a Zeotrope Historical look to the future which we all know is impossible seen as no one has the power to see what the future holds or tell what the past was like and it is animated.  It shows Space ships moving inside the number two as thought the number has magical powers to make space ships fly.  It is not aimed at everyone, although they try very hard to follow in the footstep of the BBC one. It is aimed at the older generation who might recognize the victorian device called the Zoetrope.  The BBC one Idents has its own significant music, so without seeing the actually ident you right away can tell just by hearing its music, whereas the BBC Two idents changes the music each time a new ident is created, so it is unrecognizable by just its music, You would have to watch it to know its BBC Two.

Overall, I think the BBC One Ident is the best it brings everyone together, It has different color that represent different race, Ethnicity, Religion etc coming together forming this one big circle ( the world) illustrating that the BBC One makes the world spins on its Axis.

Intro to channel Idents

Channel idents are introduction to a channel usually before a progamme or show comes on in order to captivate the viewers mind because of its unique identification. It helps the audience to make their decision on what to watch on the Television. Channel idents are created by the marketing department, these individual put in plenty of effort and money in order to create an ident that locks in the audience. Using voice overs to remind viewers of upcoming programs, show etc and, or even ones they might have missed and the locations where they may be found.  Channel idents allows channel to be recognized easily and quickly,  to guide viewers on making them on of their favorites. They aim to be in the top five favorite channels. Channel ident also gives a strong visual representation of channels. For example, E4 is aimed at 14-30  majority girls but also boys, For all sexual orientation be
cause of the characters used in their show. Like say for example, in HollyOaks they are straight, gay, bi sexual and transgender character portrayed. It is also for entertainment, hence show like Friends, The Big Bang Theory etc.

Physical characteristics

All channel idents have a logo at the end to promote instant public recognition

Music usually with no narration that would conflict with one of the key reasons for idents which is to see it visually.

 The Use Of Color that is reinforcing their brand with in their idents. A certain color can right away tells you who their target audience is.

E- commissioning

BBC commissioning is a collaboration of channels and genre.  The Channels decide on the range and mix of programmes they want to show to their audiences, and the Genres look for the individual ideas within in order to meet those needs. To get the programme commissioned it has to work of both channel and genre.

All submission for TV or online content idea must be submitted online through the e-commissioning for the BBC network content. 

Before you submit your content make sure to create an account on the system, but before you complete your registration make sure you are eligible for the account.

Each offer sent to the BBC  commissioning team automatically and securely logged with a unique reference number for your record after submission. Face to face conversations will always enhance an idea, but we receive up to 10,000 proposals a year and time with Commissioners is limited, so meetings will always be based on the merit of the idea submitted. 

E-commissioning enables TV and online content commissioning across BBC Vision

The online progress tracking enables producers and commissioners to see how the content is going

Secure system protects confidential ideas from outsiders, only allow commissioners access to such contents.

Better consistency: BBC in-house production studios and independent suppliers all use the same system and once you have submitted an content application, you can submit any time you wish.


BBC writersroom champions new writing talent in film, television, radio and theater.
Writers room promote writers all across the BBC departments, programmes, channnels etc. They work in partnership with theaters, writer's organizations, screen agencies, and the wider cultural industries. They also help writers to put their ideas through to the website and around the country with the UKs highest writing talents.


The script i chose to summarize is Holby City( Damage Control series 13 episode 33). Holby city is a medical drama, so therefore it is target at thos ewho enjoy watching drama series. There are many different characters including nurses, doctors and oatients etc. The script started out with a 37 year old guy named Sean in a car that lurches into parking lott in excrutinating pain, clutching himself will her searches the passenger seat for some items. he grabs his cell phone... mean while back in the hospital Dan is standing at the bed side of a Mr Carlton as he's been prepped for surgeruy by Crissie. Dan is humoring one of the patients showing off his many skills and techniques. To be honest this script is quite long buh is very visual as you can read and imagine what is happening. 

Plesentville Effects

cloning Effect