M.A.C Commercial Evaluation

For my group commercial we chose M.A.C ( Make-Up Artist Cosmetics). Firstly, I produced two mind maps which generated ideas for my commercial. I created a storyboard which outlined all my idea which visually shows how they will come together and work to make this Ad outstanding. My storyboard  includes the different camera shots, size and angle that will be used, sound effects/lighting, voice over, visual sketches and dialogues.

In my group we researched and created a power point presentation about our chosen product. we wrote about its history i.e when and who founded it, success, competitors, USP and so on forth. All these information we gathered were used as ideas for our new up to date commercial. We then presented it to the class and explained what our concept for the commercial is and took feedbacks to help make it even more interesting and creative. After which we started shooting the commercial.

we shot our commercial using all the different shooting techniques we learnt a while back. For example, the different camera angles and shots, i.e tracking, medium shots, long shots, close ups and so on. There were a lot of tracking, seen as our idea is that she applies the M.A.C Lipstick and her whole world started to change, colors flying every where as she walks down the street,  so the camera operator had to follow her every move. There were close ups on her lips to show of the actual product, the Lipstick. We shot it in three diferent locations, the side walk next to where she lives, a tunnel and buliding.

After filming we moved on to editing. Putting every shot in its right place, added pictures and sound tracks where needed. Added color effects using color correction, changed the speed. When editing our commercial a problem occurred, as our idea is for her whole world to be in color after applying the lipstick, also as she walks the colors will follow her every move, but we didn't have the techniques or the right equipment for it to happen. So had to use another approach, sometime lets stressful and hard to do, but creative enough to look professional.
Overall, I think we did a very good job, from coming up with the ideas and puttinh them into action. I feel very proud of myself and the group too.