Friday, 9 December 2011
Thursday, 8 December 2011
Legal and Ethical
What does ‘copyright,’ mean?
Copyright is a legal concept authorized by most government, giving the creator work exclusive rights. It is generally for” the right to copy2 but gives the copyright holder the right to credit for the work and decide who can adapt it or can even trades it too.
Give three examples of different things which you might include in your video and could be subject to copyright:
Music
Facebook pictures
Clip from YouTube
List two websites that give copyright free music:
YouTube
LimeWire
List a website where you can find free or low fee photographs:
Explain what a location release form and why is it needed for filming?
A location release form is a binding contrast between the film maker and the owner(s) of the private property within or where the film is shooting. By signing this form the property owner forgoes the right to sue for specific types of claims and gives the production team authorization to use their property in filming.
What is a contributor release form and why is it required?
A permit to company giving them authorization to use and show filming materials. Also ensuring them that the contribution should not contain materials that are subject to copy right issues. Without it you will not have the right to show your film to anyone or enter it into the fFlm Nation Competition
M.A.C Commercial Evaluation
For my group commercial we chose M.A.C ( Make-Up Artist Cosmetics). Firstly, I produced two mind maps which generated ideas for my commercial. I created a storyboard which outlined all my idea which visually shows how they will come together and work to make this Ad outstanding. My storyboard includes the different camera shots, size and angle that will be used, sound effects/lighting, voice over, visual sketches and dialogues.
In my group we researched and created a power point presentation about our chosen product. we wrote about its history i.e when and who founded it, success, competitors, USP and so on forth. All these information we gathered were used as ideas for our new up to date commercial. We then presented it to the class and explained what our concept for the commercial is and took feedbacks to help make it even more interesting and creative. After which we started shooting the commercial.
we shot our commercial using all the different shooting techniques we learnt a while back. For example, the different camera angles and shots, i.e tracking, medium shots, long shots, close ups and so on. There were a lot of tracking, seen as our idea is that she applies the M.A.C Lipstick and her whole world started to change, colors flying every where as she walks down the street, so the camera operator had to follow her every move. There were close ups on her lips to show of the actual product, the Lipstick. We shot it in three diferent locations, the side walk next to where she lives, a tunnel and buliding.
After filming we moved on to editing. Putting every shot in its right place, added pictures and sound tracks where needed. Added color effects using color correction, changed the speed. When editing our commercial a problem occurred, as our idea is for her whole world to be in color after applying the lipstick, also as she walks the colors will follow her every move, but we didn't have the techniques or the right equipment for it to happen. So had to use another approach, sometime lets stressful and hard to do, but creative enough to look professional.
Overall, I think we did a very good job, from coming up with the ideas and puttinh them into action. I feel very proud of myself and the group too.
In my group we researched and created a power point presentation about our chosen product. we wrote about its history i.e when and who founded it, success, competitors, USP and so on forth. All these information we gathered were used as ideas for our new up to date commercial. We then presented it to the class and explained what our concept for the commercial is and took feedbacks to help make it even more interesting and creative. After which we started shooting the commercial.
we shot our commercial using all the different shooting techniques we learnt a while back. For example, the different camera angles and shots, i.e tracking, medium shots, long shots, close ups and so on. There were a lot of tracking, seen as our idea is that she applies the M.A.C Lipstick and her whole world started to change, colors flying every where as she walks down the street, so the camera operator had to follow her every move. There were close ups on her lips to show of the actual product, the Lipstick. We shot it in three diferent locations, the side walk next to where she lives, a tunnel and buliding.
After filming we moved on to editing. Putting every shot in its right place, added pictures and sound tracks where needed. Added color effects using color correction, changed the speed. When editing our commercial a problem occurred, as our idea is for her whole world to be in color after applying the lipstick, also as she walks the colors will follow her every move, but we didn't have the techniques or the right equipment for it to happen. So had to use another approach, sometime lets stressful and hard to do, but creative enough to look professional.
Overall, I think we did a very good job, from coming up with the ideas and puttinh them into action. I feel very proud of myself and the group too.
Wednesday, 7 December 2011
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