Types of persuasive techniques	Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as a proof.	Barnardos Ireland Ad 2011
Adjectives: Crisp, fresh, healthy, nutritious, etc	The co-operative ‘stir fry’ ad
Repetition: Key points, positives about the product, themes etc.	GoCompare Ad 2011
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	Quorn ‘help yourself’ ad
Fact: A statement that is true and can be proven.	Test awareness: do the test ad