Thursday, 17 November 2011
Tuesday, 15 November 2011
Analyzed Commercials
Advert 1
Product Name: New Dove Nourishing Oil Care Commercial
This commercial is about the new dove hair product to nourish the hair roots and straightens/ strengthens hair.
This commercial is about the new dove hair product to nourish the hair roots and straightens/ strengthens hair.
Persuasive Techniques: Reasons why advertising to attract a crowd, Facts, song, rhetorical question percentage
Beauty Appeal: Beauty attracts us, we are drawn into beautiful people, places and things.
Beauty Appeal: Beauty attracts us, we are drawn into beautiful people, places and things.
"
http://youtu.be/EUVEr06oh4Q
Advert 2 :
Product Name: Adidas Commercial
This commercial is about the Adidas sneakers that can make you do mighty things when wearing a pair.
Persuasive Techniques: Using Celebrities endorsement, Song and consistency
"Adidas in all"
http://youtu.be/YD7ya_NssNM
Advert 3
Product Name: Gillete Commercial
The new shaving razor that makes your skin feels smooth.
Persuasive Techniques: Celebrity endorsement, sensation, music, slogan and humor "The best a man can get"
http://youtu.be/UFYWtGO3Fkw
http://youtu.be/EUVEr06oh4Q
Advert 2 :
Product Name: Adidas Commercial
This commercial is about the Adidas sneakers that can make you do mighty things when wearing a pair.
Persuasive Techniques: Using Celebrities endorsement, Song and consistency
"Adidas in all"
http://youtu.be/YD7ya_NssNM
Advert 3
Product Name: Gillete Commercial
The new shaving razor that makes your skin feels smooth.
Persuasive Techniques: Celebrity endorsement, sensation, music, slogan and humor "The best a man can get"
http://youtu.be/UFYWtGO3Fkw
Monday, 14 November 2011
Wednesday, 9 November 2011
Friday, 4 November 2011
| Types of persuasive techniques | Link to an advert which uses this technique |
| The Anecdote: Personal experience or story which is sold to us as a proof. | Barnardos Ireland Ad 2011 |
| Adjectives: Crisp, fresh, healthy, nutritious, etc | The co-operative ‘stir fry’ ad |
| Repetition: Key points, positives about the product, themes etc. | GoCompare Ad 2011 |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | Quorn ‘help yourself’ ad |
| Fact: A statement that is true and can be proven. | Test awareness: do the test ad |
1. A television advert is a short film promoting and persuading consumers to purchase a product. It also gives consumers reasons why to buy the product.
2. KEY CHARACTERISTICS:
-Unique selling point(USP)
- Catchy song/ phrase
-Logos
3. The product that i find memorable is the spec savers advert. This advert involves an old dude walking into a kitchen thinking it is a steaming room, only to find he was siting in Gordon Ramsay's kitchen. At the end is the catchy phrase "should've gone to spec savers". The fact that the used celebrity personality to promote their ad means they will get more attention from consumers because everyone knows the famous master chef Gordon and the catchy phrase they use reminds people to get their glasses/ contact lenses from spec savers, it also makes their product stands out from any other optician ad.
4. HISTORY OF ADVERTISING
How many adverts is it estimated that the average American consumes every day?
An average American is exposed too 3000 ads every day.
Where do you see adverts?
Bus, television, billboards, booths, shelfs in stores and supermarket floors.
What is the second most uttered word in the world? The second most used word in the world is coca cola.
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
This is successful because humans can't really connect with the actual product but they can with the icon promoting it. it is a way to get to people subconscious/ unconscious to delight their eyeballs.
Does advertising always work? Give an example?
No, sometime the product misses the market. For example, the Edsol- great lemon looking car missed the market because consmers lost interest after watching the advert repeatedly. The more they saw the ad, the more they looked at the features and style of the vehicle, they decided they want nothing to do with this product.
Why is research an important phase of making a TV advert?
It gives the producers more creative ideas. How/ what to get te audience attention. It is what you hang on to to present your reasons to the person who is putting the money up. Find out information from focus groups audiences their creative idea and their opinion.
Research has show that some methods of advertising are effective, what are they?
Local business journals, Billboards, focus groups, finding out what makes the consumers ticks, getting their opinion, their attitude towards the product, what terns them on and off and their values.
How does advert stops us from turning over?
To make audience in this life time drawn to advert it has to be entertaining, capture their imagination more than inform them or tickling their collective funny bone.
What is the future of advertising?
Using the internet o show the ads as it provides a lot more information to consumers than merely watching it on the television. Using the internet cookie to track what consumers like makes it more easier for them to create a product that will be effective.There is also another approach, Cybergold is literally paying people to engage in the ads. With money involved they are guaranteed to grab a lot of consumers interest.
2. KEY CHARACTERISTICS:
-Unique selling point(USP)
- Catchy song/ phrase
-Logos
3. The product that i find memorable is the spec savers advert. This advert involves an old dude walking into a kitchen thinking it is a steaming room, only to find he was siting in Gordon Ramsay's kitchen. At the end is the catchy phrase "should've gone to spec savers". The fact that the used celebrity personality to promote their ad means they will get more attention from consumers because everyone knows the famous master chef Gordon and the catchy phrase they use reminds people to get their glasses/ contact lenses from spec savers, it also makes their product stands out from any other optician ad.
4. HISTORY OF ADVERTISING
How many adverts is it estimated that the average American consumes every day?
An average American is exposed too 3000 ads every day.
Where do you see adverts?
Bus, television, billboards, booths, shelfs in stores and supermarket floors.
What is the second most uttered word in the world? The second most used word in the world is coca cola.
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
This is successful because humans can't really connect with the actual product but they can with the icon promoting it. it is a way to get to people subconscious/ unconscious to delight their eyeballs.
Does advertising always work? Give an example?
No, sometime the product misses the market. For example, the Edsol- great lemon looking car missed the market because consmers lost interest after watching the advert repeatedly. The more they saw the ad, the more they looked at the features and style of the vehicle, they decided they want nothing to do with this product.
Why is research an important phase of making a TV advert?
It gives the producers more creative ideas. How/ what to get te audience attention. It is what you hang on to to present your reasons to the person who is putting the money up. Find out information from focus groups audiences their creative idea and their opinion.
Research has show that some methods of advertising are effective, what are they?
Local business journals, Billboards, focus groups, finding out what makes the consumers ticks, getting their opinion, their attitude towards the product, what terns them on and off and their values.
How does advert stops us from turning over?
To make audience in this life time drawn to advert it has to be entertaining, capture their imagination more than inform them or tickling their collective funny bone.
What is the future of advertising?
Using the internet o show the ads as it provides a lot more information to consumers than merely watching it on the television. Using the internet cookie to track what consumers like makes it more easier for them to create a product that will be effective.There is also another approach, Cybergold is literally paying people to engage in the ads. With money involved they are guaranteed to grab a lot of consumers interest.
Subscribe to:
Posts (Atom)