Thursday, 31 May 2012
Friday, 11 May 2012
Music Video Work Book- Jon
Task 1 (a): write a critical evaluation of the purpose of music videos, with examples.
There are many different purposes for music videos. Music videos are used for promotion, extension of outlets, to sell the song and invoke a reaction, so the song can be remembered etc.
Artists/ bands use music videos to promote their new singles. Looking back at the Beatles in February 1967, they took at least two days to create their first ever music video in a surrey field to promote their new single "strawberry field" this video was a big hit and was inspirational to upcoming artists and bands as they wanted to start creating music videos for their singles, besides this the Beatles recorded performance at live which was broadcasted on TV everywhere. One could argue that this was how the Beatles became so very famous and well liked seen as they created the music video industry. Gaining all their inspiration from the works of the Beatles, other big shot artist were making pop promos with bands such as Queen, ABBA and the Jackson 5 all making music videos, though they were high demands for making music videos because of top of the pop and so on forth and so for most artist it was essential for them to create a unique style or have an image to go with the song.Although music videos started back in the late 60's with the Beatles, it was in the 80's that music videos really began to be more common with the launch of MTV in 81 because at this time there were need for music video in order to ensure their music was heard globally, also it was they very first time a black person was allowed to be on TV with the release of Michael Jackson " Bad" Music video.
Music video provide fame for the Artist/ Band because they will always be in the public eye. They will be even more recognize for their unique style or because of the image they created for themselves this makes their albums/ singles to sell out in a flash. An example of this is Michael Jackson best selling album "Thriller" video is famous for its short story, choreography and the fact that it was so unusual and practically unheard of at the time. Also, besides the short film it was filled with so much creativity and its originality. all these put together paved the way for the album to be so publicized , which lead more people to buy it. Its styles and dance moves paved the way for many other artist to create music videos that are creative, with good chorography etc. Other bands even came up with other ways of creating effectively creative music video by adding animation or painting their faces, using different camera trick and so on. For example, in the early 2000's a band called the Gorillazs added a twist in their music video, they created animated characters creating a very strong representation for themselves, these made the band very unique and their music video very successful as it left like a footprint on the viewers mind because when you think of Gorillazs you first remember the animated characters. Since music videos aired on TV on stations such as MTV, HITS, VH1, KERRANG etc. more work have to be put into making these video to keep up music artist popularity.
music videos is link to film and TV programmes (synergy) these are also a purpose for music videos. These are songs created by artist specifically for a
film. Examples of this is James Bond films, which is widely known brilliant actions and in every single on of the movies had a single released just for the film, and in the music video there will include clips from the film as it was made specially for it. For example, in Quantum of Solace included a song by Alicia keys " Another way to die" which included clips for James bond as apart of its music video. Another good example of this is in Charlie's Angel film clips from there were included in Destiny Child's Independent woman music video, so every time you watch this film you get used to the music which helped to promote both the film and the band. This is another important purpose of music videos because every time you watch the films you think about the soundtracks that are playing.
Task 1 (b): critically evaluate the styles and conventions of music videos, with examples.
The reason for codes and convention is so that the director can set rules/ ways of doing things; allow the audience to become familiar with a certain Genre as they get used to seeing certain things, and to ensure that a certain text works well and fits with its Genre. A music video is a piece of marketing merchandize used to promote an artist or band, so it need have steps for it to follow in order to reach its target audience. It contains different storylines and meanings which are portrayed in various ways. Though the codes and convention depends on the type of genre in order to show off and describe the video.
Performance videos this is where the band or artist is playing the song throughout the video. This often contain shots of the artist performing whether it be live on stage with shots of both the music artist/ band and the audience or it can be the artist in a real life situation e.g talking, fooling around or something of that matter. When performing the camera focuses mainly on the band/ artist so the director must ensure that all lip- synching and instrument miming is perfectly in time. This also contain unusual shots and camera angle making the video stands out from any other of the same Genre.
Narrative videos show the audience a short story which may or may not be apart of the music lyrics. It must be simple and easy to comprehend so that the audience do not get confused. This is usually used for love songs because the audience can relate to the video and its lyrics. Though both narrative and performance can be used in a music video by cutting between the narrative and the performance of the song by the band/ artist. In addition a carefully choreographed dance move can be a part of the artists performance of the song or an extra part of the video designed to capture the audience desire, making them wanting to listen/ watch it over and over to fill in the gaps of what they might of missed after first viewing it.
The pace of editing must fit with the pace of the music, and the outfits used must be able to reflect the mood of the song. Another vital style and convention of music videos is the mise-en-scene, this creates an atmosphere for the video.Creating the video in different location depending on its genre, changing into costumes, showing emotions through facial expression and body reaction. Using props that have been used in other music videos of the same genre. A perfect example of how using mise en scene helps the audience to understand what the song is all about is Take That "Patience" this video is a little dull with a lonely scenery going through a slightly cold weather
to show how patience is needed in a relationship in order for it to survive or in order to move on for someone if that is the case. The mise- en scene acts as a state of mind where the person feels as though they're alone and lost. There is a shot of one of the singer looking around as if they need to find out where life is hiding for them, then we see shots of the bright sunlight illustrating a sense of hope for them.
Task 2: Plan with creativity and flair a music video using found and original footage.
Title of Music Track/ Artist:
For my music video i chose to look at this powerful ballad 'I want to know what love" is by Foreigner.
Write a description of your music video concept:
For my music video, i will use clips from the movie " while you were sleeping". I chose this particular movie because it's a about love, wanting to be loved by someone you've loved for like forever, and also 'cause it relates to the song i've chosen.
Explain how you are going to use and combine:
a) original footage you have filmed yourself
Originally i will film footages of Gill, (a class mate of mine) who is lonely, without love and wanting to find love. I will read the lyrics of the song and try choosing specific film footages from the move which relates to the song itself.
b) library footage (include the source/s)
I will use clips from "while you were sleeping" For example, clips were Lucy and Jack have heart to heart moments etc. To do this i will search for the movie on youtube, convert it on keep vid and download it to the computer, then put it up on final cut pro and edit out the sounds and keep the actual clips. Source= You tube
c) graphics (say how you are going to generate these)
I will use a few still images from google to make my music video more professional. I will start it off with some still images of lonely girls and probably will end it with still images of Lucy and Jack.
There are many different purposes for music videos. Music videos are used for promotion, extension of outlets, to sell the song and invoke a reaction, so the song can be remembered etc.
Artists/ bands use music videos to promote their new singles. Looking back at the Beatles in February 1967, they took at least two days to create their first ever music video in a surrey field to promote their new single "strawberry field" this video was a big hit and was inspirational to upcoming artists and bands as they wanted to start creating music videos for their singles, besides this the Beatles recorded performance at live which was broadcasted on TV everywhere. One could argue that this was how the Beatles became so very famous and well liked seen as they created the music video industry. Gaining all their inspiration from the works of the Beatles, other big shot artist were making pop promos with bands such as Queen, ABBA and the Jackson 5 all making music videos, though they were high demands for making music videos because of top of the pop and so on forth and so for most artist it was essential for them to create a unique style or have an image to go with the song.Although music videos started back in the late 60's with the Beatles, it was in the 80's that music videos really began to be more common with the launch of MTV in 81 because at this time there were need for music video in order to ensure their music was heard globally, also it was they very first time a black person was allowed to be on TV with the release of Michael Jackson " Bad" Music video.
Music video provide fame for the Artist/ Band because they will always be in the public eye. They will be even more recognize for their unique style or because of the image they created for themselves this makes their albums/ singles to sell out in a flash. An example of this is Michael Jackson best selling album "Thriller" video is famous for its short story, choreography and the fact that it was so unusual and practically unheard of at the time. Also, besides the short film it was filled with so much creativity and its originality. all these put together paved the way for the album to be so publicized , which lead more people to buy it. Its styles and dance moves paved the way for many other artist to create music videos that are creative, with good chorography etc. Other bands even came up with other ways of creating effectively creative music video by adding animation or painting their faces, using different camera trick and so on. For example, in the early 2000's a band called the Gorillazs added a twist in their music video, they created animated characters creating a very strong representation for themselves, these made the band very unique and their music video very successful as it left like a footprint on the viewers mind because when you think of Gorillazs you first remember the animated characters. Since music videos aired on TV on stations such as MTV, HITS, VH1, KERRANG etc. more work have to be put into making these video to keep up music artist popularity.
music videos is link to film and TV programmes (synergy) these are also a purpose for music videos. These are songs created by artist specifically for a
film. Examples of this is James Bond films, which is widely known brilliant actions and in every single on of the movies had a single released just for the film, and in the music video there will include clips from the film as it was made specially for it. For example, in Quantum of Solace included a song by Alicia keys " Another way to die" which included clips for James bond as apart of its music video. Another good example of this is in Charlie's Angel film clips from there were included in Destiny Child's Independent woman music video, so every time you watch this film you get used to the music which helped to promote both the film and the band. This is another important purpose of music videos because every time you watch the films you think about the soundtracks that are playing.
Task 1 (b): critically evaluate the styles and conventions of music videos, with examples.
The reason for codes and convention is so that the director can set rules/ ways of doing things; allow the audience to become familiar with a certain Genre as they get used to seeing certain things, and to ensure that a certain text works well and fits with its Genre. A music video is a piece of marketing merchandize used to promote an artist or band, so it need have steps for it to follow in order to reach its target audience. It contains different storylines and meanings which are portrayed in various ways. Though the codes and convention depends on the type of genre in order to show off and describe the video.
Performance videos this is where the band or artist is playing the song throughout the video. This often contain shots of the artist performing whether it be live on stage with shots of both the music artist/ band and the audience or it can be the artist in a real life situation e.g talking, fooling around or something of that matter. When performing the camera focuses mainly on the band/ artist so the director must ensure that all lip- synching and instrument miming is perfectly in time. This also contain unusual shots and camera angle making the video stands out from any other of the same Genre.
Narrative videos show the audience a short story which may or may not be apart of the music lyrics. It must be simple and easy to comprehend so that the audience do not get confused. This is usually used for love songs because the audience can relate to the video and its lyrics. Though both narrative and performance can be used in a music video by cutting between the narrative and the performance of the song by the band/ artist. In addition a carefully choreographed dance move can be a part of the artists performance of the song or an extra part of the video designed to capture the audience desire, making them wanting to listen/ watch it over and over to fill in the gaps of what they might of missed after first viewing it.
The pace of editing must fit with the pace of the music, and the outfits used must be able to reflect the mood of the song. Another vital style and convention of music videos is the mise-en-scene, this creates an atmosphere for the video.Creating the video in different location depending on its genre, changing into costumes, showing emotions through facial expression and body reaction. Using props that have been used in other music videos of the same genre. A perfect example of how using mise en scene helps the audience to understand what the song is all about is Take That "Patience" this video is a little dull with a lonely scenery going through a slightly cold weather
to show how patience is needed in a relationship in order for it to survive or in order to move on for someone if that is the case. The mise- en scene acts as a state of mind where the person feels as though they're alone and lost. There is a shot of one of the singer looking around as if they need to find out where life is hiding for them, then we see shots of the bright sunlight illustrating a sense of hope for them.
Task 2: Plan with creativity and flair a music video using found and original footage.
Title of Music Track/ Artist:
For my music video i chose to look at this powerful ballad 'I want to know what love" is by Foreigner.
Write a description of your music video concept:
For my music video, i will use clips from the movie " while you were sleeping". I chose this particular movie because it's a about love, wanting to be loved by someone you've loved for like forever, and also 'cause it relates to the song i've chosen.
Explain how you are going to use and combine:
a) original footage you have filmed yourself
Originally i will film footages of Gill, (a class mate of mine) who is lonely, without love and wanting to find love. I will read the lyrics of the song and try choosing specific film footages from the move which relates to the song itself.
b) library footage (include the source/s)
I will use clips from "while you were sleeping" For example, clips were Lucy and Jack have heart to heart moments etc. To do this i will search for the movie on youtube, convert it on keep vid and download it to the computer, then put it up on final cut pro and edit out the sounds and keep the actual clips. Source= You tube
c) graphics (say how you are going to generate these)
I will use a few still images from google to make my music video more professional. I will start it off with some still images of lonely girls and probably will end it with still images of Lucy and Jack.
Friday, 4 May 2012
Thursday, 3 May 2012
Friday, 23 March 2012
Friday, 24 February 2012
Comparison between two idents ( BBC One and BBC Two
The BBC One ident "Capes 2008" captures the viewers mind. The "O" in this ident is the BBC One's recognition. It represents Unity as we see all these cyclist in different colors coming together forming one big circle which represents the world. It also conveys that BBC One it is for one nation as a whole including race, age, ethnicity, sexual orientation etc. There are no boundaries, there is something for everyone to see from Cbeebies for kids to the news which is mainly for everyone. The ident shows a very bad weather when everyone is apart and sunshine once everyone is together which evokes that BBC One creates a brighter world for everyone when they all come together and work as one. It is aimed at Everyone by showing all kinds of programs, so that children and adults can watch it as a family channel. For Example, they show programs like Cbeebies, CBBC, Dramas, Fundraisers, sports, news, reality and family shows like Nature shows, talk shows etc.
The BBC One ident is very realistic because it uses real people, real weather etc whereas, BBC 2's ident is unrealistic because it uses a Zeotrope Historical look to the future which we all know is impossible seen as no one has the power to see what the future holds or tell what the past was like and it is animated. It shows Space ships moving inside the number two as thought the number has magical powers to make space ships fly. It is not aimed at everyone, although they try very hard to follow in the footstep of the BBC one. It is aimed at the older generation who might recognize the victorian device called the Zoetrope. The BBC one Idents has its own significant music, so without seeing the actually ident you right away can tell just by hearing its music, whereas the BBC Two idents changes the music each time a new ident is created, so it is unrecognizable by just its music, You would have to watch it to know its BBC Two.
Overall, I think the BBC One Ident is the best it brings everyone together, It has different color that represent different race, Ethnicity, Religion etc coming together forming this one big circle ( the world) illustrating that the BBC One makes the world spins on its Axis.
Thursday, 23 February 2012
Intro to channel Idents
Channel idents are introduction to a channel usually before a progamme or show comes on in order to captivate the viewers mind because of its unique identification. It helps the audience to make their decision on what to watch on the Television. Channel idents are created by the marketing department, these individual put in plenty of effort and money in order to create an ident that locks in the audience. Using voice overs to remind viewers of upcoming programs, show etc and, or even ones they might have missed and the locations where they may be found. Channel idents allows channel to be recognized easily and quickly, to guide viewers on making them on of their favorites. They aim to be in the top five favorite channels. Channel ident also gives a strong visual representation of channels. For example, E4 is aimed at 14-30 majority girls but also boys, For all sexual orientation be
cause of the characters used in their show. Like say for example, in HollyOaks they are straight, gay, bi sexual and transgender character portrayed. It is also for entertainment, hence show like Friends, The Big Bang Theory etc.
Physical characteristics
cause of the characters used in their show. Like say for example, in HollyOaks they are straight, gay, bi sexual and transgender character portrayed. It is also for entertainment, hence show like Friends, The Big Bang Theory etc.
Physical characteristics
All channel idents have a logo at the end to promote instant public recognition
Music usually with no narration that would conflict with one of the key reasons for idents which is to see it visually.
The Use Of Color that is reinforcing their brand with in their idents. A certain color can right away tells you who their target audience is.
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